The Ageless Trend

The ageless trend

By Carolina Benjumea Rúa


photos taken from @stylecrone

Age has always been a topic of discussion in fashion. For a long time it’s been said that fashion is only for young people, which has left behind this industry a very large group of people who equally want to look good and modern, and at the same time feel proud of their age, women who doesn´t want to look younger, they just want to be comfortable in their own skin, women who don’t feel as "old" as fashion says and feel more active than ever.

photos taken from @accidentalicon

A new trend has been born in front of our eyes, this is the moment of age-less; yes, that’s right. We have already gone through gender equality, we have also managed the sexual freedom, now it's time to say goodbye to age barriers, life doesn’t die when you turn 50, and definitely does not die when you turn 30 either, it's just the start, just ask our fabulous friends from Sex and City, these women are rocking their age.

photos taken from @bagandaberet

This trend is becoming so strong that now we are seeing fashion bloggers over 50 with an enviable style and followed, not only by women of the same age, but by all types of women. Lyn Slater (@accidentalicon) decided to create a blog that proved that older women could have an amazing style, "I was not seeing anyone who looked like me in the media, and wanted to celebrate the fact that old people are cool too and you do not disappear from the radar once you're over 40". This is the same story of Bag and a Beret (@bagandaberet), Not Dead Yet Style (@notdeadyetstyle), Style Crone (@stylecrone), Un Femme D’un Certain Age (@susan_unfemme), and many more.

photos taken from @notdeadyetstyle

Now brands like Calvin Klein, Mango and Botega Venetta are starting to use models over 50 in their most recent campaigns. Women like Lauren Hutton, Gillean McLeod, Amber Valletta, Chancellor Cecilia, Jan de Villeneuve, Benedetta Barzini and Marie-Sophie Wilson have walked the shows of Dries van Noten, Dolce and Gabanna and Simone rocha, demonstrating that this trend is more than just creating new styles and brands that fill these women’s needs; it is about the attitude women get at this age, looking modern, healthy and sophisticated.

photos taken from @susan_unefemme

It used to be very difficult for people over 40 to find garments that fit their needs, today, these people opened their own space and are beginning to be taken into account in fashion, without fear of telling their age or showing their grey hair and wrinkles, those are the new ageless women. Just think of Carolina Herrera, Anna Wintour and Dian Von Furstenberg, women with style and an enviable elegance. Women who, instead of being in their houses in a rocking chair, are on the runways.

This is a trend to see life from another perspective: the 40’s are the new 30’s, the 50’s are the new 40’s and the 60’s... well the 60’s are the new 20’s, a perfect time to reinvent yourself, to be whatever you want to be, a time to look beautiful and powerful, to be happy. A time when gray hair doesn’t matter, because they only give you more style.

We Collaborated with StyleCon… Check out whats to come!

 

FOR IMMEDIATE RELEASE

 

STYLECON BRINGS THE BEAUTY OF EMPOWERMENT TO THE OC THIS FALL

The brand’s third annual event at The Hangar at the OC Fair & Event Center November 4th, 2017 (ORANGE COUNTY, CA) –

StyleCon, a convention that brings together a community of fashion and beauty lovers to celebrate women’s empowerment and entrepreneurship and build connections with like-minded individuals as well as offering the latest beauty products, services and fashion trends, is coming to Orange County, CA for a day-long ‘Beauty of Empowerment’ event on Sat. November 4th from 9am - 5 pm at The Hangar at the OC Fair & Event Center. This is StyleCon’s third annual Orange County, CA event from when the brand was first introduced in 2014 and is sponsored by H2Rose.

“We’re thrilled to be back in Orange County,” said Irene Martino, co-founder of StyleCon. “California represents such a unique and exclusive style and we’re so excited to present StyleCon’s network of resources for beauty, style and fashion connoisseurs.”

In addition to experiencing the latest beauty trends and emerging brands, the ‘Beauty of Empowerment’ themed event will provide guests with expert panels on the StyleStage about relationships, fashion, beauty and entrepreneurship in today’s digital landscape. Hundreds of content creators attend StyleCon - Instagram and YouTube personalities, bloggers, industry professionals, and celebrities, including StyleStage Host Melanie Bromley of E! News, and speakers Swati Dlamini Mandela, granddaughter of Nelson and Winnie Mandela, global activits and fashion designer, and India Hicks, lifestyle entrepreneur and founder of India Hicks, Inc., model, author and style influencer, with inspirations from their multidimensional lives.

StyleHaul, the leading multi-channel fashion and beauty network with over 100 million followers, including 6,500 creators, will be on-site with all-access StyleLounge for attendees to meet their favorite social influencers.

“StyleCon offers guests a range of experiences designed to entertain, interact and engage with industry leaders as well as emerging and trending brands, all while empowering women” said Robyn Grant, co-founder of StyleCon. StyleCon will be at The Hangar at the OC Fair & Event Center, 88 Fair Drive, Costa Mesa, CA 92626. Tickets start at $39 and include a StyleTote valued at over $100 with goodies from Physician’s Formula, Sebamed, Batiste Hair, and lots others. VIP tickets are $79 and $149 and include more deluxe giveaways. For more information visit stylecon.com or email info@stylecon.com.

About StyleCon

StyleCon brings together a community of fashion and beauty lovers for a day-long event to celebrate women’s empowerment and entrepreneurship, foster networks and build connections, as well as offer the latest beauty products and fashion trends.

StyleCon Dallas

StyleCon will also be in Dallas, TX on Saturday, September 23, at Fashion Industry Gallery with StyleStage Hosts Tiffany Hendra, Bravo TV reality star, and Jeanine Amapola, YouTube sensation with 1.5 million worldwide followers, and include a special celebrity appearance by Catherine Lowe, of ABC’s The Bachelor.

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From The Streets To The Runways

From the streets to the runways

By Carolina Benjumea Rúa

It is strange to think that hip hop and fashion can get along, but these two have been an example of great collaborations and inspiration; Hip Hop mentions fashion in some of its lyrics and fashion is inspired by its movement and aesthetic. That's right, this movement that began on the streets of the Bronx now finds place on the world's main catwalks and in the biggest fashion houses.

One of the biggest trends for this fall comes from the hand of the rappers and the streets, a trend that has been validated by models like Gigi, Kendall and Hailey Baldwin, and is not only inspired by the silhouettes and the clothes they wear, but also by the rebellion transmitted by those who have been part of this movement over the years.

Bomber jackets have been one of the favorite garments for these seasons, for next season we will see them again and stronger than before. At the same time, garments such as crop tops, mini skirts, tight dresses, straight pants, hoods, oversized garments, denim and metallic colors will be part of this trend inspired by Hip Hop culture.

You might be wondering what attitude needs to be adopted with these clothes, well it is recommended an irreverent attitude, no rules allowed in both men and women. I'm sure you've heard about... Rihanna? Well, to rock this trend get inspired in the Rihanna attitude, create your own rules.

Hip hop began with the frustration of young people living in the Bronx, they used their music as a protest against the poor life quality they had. This movement was first spread in New York, then to young people in the United States, and soon the whole world would be drifting into this movement, becoming a fundamental part of pop culture. From there, fashion began to take note of what was seen on the streets, from 1990 some designers included this aesthetic in their collections; Karl Lagerfeld did it in 1991 with piles of gold jewelry on his models.

Phat Farm, the first Hip Hop brand was born, taking the Hip Hop lifestyle to an other level. In an interview with the New York times, the rapper Nasir Jones, also known as Nas said: ““What was important to me in the ’90s was representing that guy from the inner city, but once I brought that message from the block to the world, there became another side to it — a fancier, flyer side.”

 

More is more

By Carolina Benjumea Rúa


Fashion has been in charge of giving us some rules to improve our style and way of dressing. If we use stripes, we can not use flowers, if we use a strong color, we can not use another strong color, less is more. Well, is time to forget all these rules and become rebels, that’s right, style rebels, break all the rules said before, because now the trend is more and more.

While summer ends our efforts are focused on finding the best Fall style. This year the perfect style is to add more and more. More color, more print and more layers, opposite garments that didn’t get along before are becoming best friends now, creating dinamic and fun looks. On Autumn / Winter 2017-2018 runway shows, designers made us forget about all the rules and gave us the opportunity to explore this season.

Geometric prints, denim, stripes, camouflage, big accessories and leopard print, all of that can go together if you want to. This aesthetic characteristic of the 80's creates a great contrast between classic and minimalistic garments versus overloaded style in other garments, and it has been adopted this year by designers like Versace, Gucci, Emilio Pucci and many more, making it clear that fashion doesn’t get along well with rules and is always a good time to break them.

We are approaching a time when individuality is the most important accessory when it comes to dressing. So many changes in the world have led people to want to distinguish themselves and show their own personality, and fashion has helped us create that individuality. Today, not only designers use their creativity to create collections, people are also using their creativity to create innovative attires and get attention with their street style.

The need to be different and not looking like anyone else has helped people find different choices and create new styles. Independence, creativiy and innovation, that’s the hottest trend right now.

Japanism For This Summer

By Carolina Benjumea Rúa

It’s summer and we know that the high temperatures have managed to take away your stylish look. But there are still many styles that you can try to be cool in the summer and at the same time look good. This season we have the kimono, a garment originally from Japan, but has been adopted by people all over the world.

When we say contemporary Kimono, we are referring to this garment inspired by the roots of Japan, adapted to different cultures of the world to supply their needs for fine fabrics and beautiful prints. A piece that has been given a modern, fresh and multicultural touch, without losing his characteristic style.


This garment represents the beauty and the elegance of women, and that’s why women of all type of cultures adopted this piece to achieve a versatile look, ideal for the summer because of their silhouettes and fabrics. With a Kimono a simple look can draw the attention you needed, its textures and colors have made it, not only perfect for the summer, but also for an easy and stylish look at the same time.

For a bohemian look you just have to wear it oversized with shorts or a dress. If your thing is elegance, with some pants and heels you will make your look stand out and achieve a casual business style with only few items. For a street style jeans and flats are the best option, and for the beach it can be the perfect complement for your swimwear and your Panama hat.

The Kimono is a traditional Japanese garment, which was inspired by the Chinese costumes. At first it was used by the Samurai, but was soon adopted by the upper classes who were looking to have the most striking kimono to show their fortune. This sumptuous silk dress was worn until the early postwar period.

Japan's contributions to the western fashion industry are undeniable, and beyond fashion, Japan has inspired with its architecture, art, literature, technology and much more, creating something called Japanism, an artistic movement inspired by the asian country. From Armani, to Proenza Schouler, Prada, Zuhair Murad and more designers have fallen in love with the style of this country and the elegance of its dress, and guided by asian designers like Rei Kawakubo and Yohji Yamamoto, are looking for a deconstructed style that gives an Avant-garde and androgynous silhouette to today's women.

 

Photos taken from https://www.universityoffashion.com/, www.vogue.com, and www.mirror.co.uk

Flats, the new… heels?

By Carolina Benjumea Rúa

 High heels empower women in a way? Well, this quote used to be true before, when this accessory was essential in women's closet and made them feel more elegant, powerful and seductive for hundreds of years, however the person who said this was not thinking about the women of 2017; Elegant in their attitude, powerful by choice and seductive by nature.

The rules imposed on women have been thrown in the trash, because now they have changed the heels for flats. These garment, besides from being a very versatile and useful garment for every activity, is also a garment that allows mobility and day-to-day comfort, maybe women have changed to this garment for all the possibilities that gives them to live their new busy lifestyle.

It is not a secret that heels, although mostly beautiful, are not the most comfortable garment in the market. Many doctors and specialists have spoken about the problems that cause the excessive use of these shoes, so changing to flats, more than a luxury is a necessity that many women have been asking for a long time. Women needed a garment as dynamic as the life they have now, a garment that would be their partner in their quest for identity and independence.

Now women are looking for clothes that allows them to be active and in action all the time, and that sentence that once defined the style of many women: "one must suffer to look beautiful", has been forgotten, now what’s really “in” is comfort. Style icons like Olivia Palermo, Victoria Beckam and celebrities like Emily Blunt, Karlie Kloss and Gigi have proven that flats can be worn for a perfect street style or for a very stylish look in red carpets, it simply depends on the attitude of the person.

Every time more designers join the trend of wanting to see women comfortable, more and more designers included flats as their main garment in their collections last season. We saw it in the collections of Rebecca Minkoff, Carolina Herrera, Proenza Schouler and more, where comfortable and stylish shoes along with beautiful gowns caught the attention of the public.

Red carpets are also seeing this change of mind, and in events like Cannes, where women are banned from wearing flats, many of the celebrities who walk the red carpet have decided to be against the rules and this year we saw it with Julia Roberts. When she had a problem with her stilettos, she decided to wear... nothing, that's right, the actress walked the red carpet barefoot! Looking as flawless as the rest of the guests. And actress Emily Blunt has expressed many times her dissaprobal to this rule, saying: "Everyone should wear flats, to be honest. We should not wear high heels, that's very disappointing, just when you think there are these new waves of equality."

Photos taken from http://www.elle.com.au and www.vogue.com

Frida Kahlo, individuality and female power

By Carolina Benjumea Rúa

On July 6 1907, 110 years ago, México saw the birth of one of the most influential women in the world of art, Frida Kahlo, and on July 13 1957, the death of the mexican artista. Today we commemorate and remember the woman who not only has touched Mexico and art, but has also left a great influence on pop culture, women and fashion all over the world.

The influence of this woman lies in her revolutionary look, always against the conventional and the established, she wasn’t interested in the norm and the rules of the well dressed. It can’t be said that Frida was the idealized beauty of her time and this is what makes her more attractive for the society we live today; Her individuality and personality helped her to create a unique image, and she was fearless of showing herself as she was. This security and strength in projecting herself in her self-portraits and in real life make her an icon for all women today.

Her love for Mexico and for the indigenous communities that lived there created her iconic style, she wasn’t afraid to show hers roots, experiment with color and mix patterns. Her bushy eyebrows, her big black hair, flower headdresses, red lips and her garments which included brocade corsets, hand embroidered skirts and pleated silks, have been the inspiration for different designers fascinated by the diversity and the richness of her appearance. Jean Paul Gaultier, Lena Hoschek, Valentino, Missoni, Givenchy, and many others have been carried away by the charm of this woman with rebelious spirit and have included a little of Frida’s fashion to their collections.

As a painter she stood out for her self-portraits, in which she showed an idealized version of herself, a way of communicating what she wanted to be, beyond the disability that put her in bed for several months. As a woman she felt that, more than beauty, she must show strength, individuality and ambition. As a feminist she rejected the ideal of beauty that society was interposing her, and as an icon, she has made her legacy remain over the years and has transcended the barriers of the countries, bringing her style to all corners of the world.

Her lessons about female power, love, society and individuality have left an echo in the world, a legacy for girls and women that support their beliefs in her life. And she has earned the right to have her name being said along with the most influential women of the XX century: Coco Chanel, Marilyn Monroe or Jackie Kennedy.

Photos taken from http://www.culturacolectiva.com/