Escaping from the cold

By Carolina Benjumea Rúa

When the weather goes down, and the temperature doesn’t even let you leave the bed, or when the layer on layer only makes you look like a walking closet, you know you can always count with the south for a little fun during the winter. With a perfect weather that doesn’t go down more than 20 degrees, beautiful beaches and the best tropical environment you have found the best escape from the cold north.

It’s hard to think that when some are freezing, others are having mojitos at the beach, and that’s the reason why countries in the south are the perfect choice when looking for vacations during the cold holidays. A little bit of salsa dancing, the white sand beaches and the hot weather is what everyone is needing at this moment, that’s why we have picked the best looks from the Resort 2018 collection to heat up your holidays.

Whether you are enjoying the view of the Caribbean in Playa del Carmen, México or exploring the nature in Costa Rica, one thing is sure, these countries are rich in diversity of fruits, nature and food, that’s why adding color and color to your outfits is the key to mix with the locals, bright colors such as yellow, red, blue, pink, and green, will make you forget about your gray coat at home.

If you are more a classic person and prefer enjoying the beauty of a Greek island this trend is for you: brands like J Mendel, Roberto Cavalli, Fausto Puglisi, Stella McCartney, Gucci and Chanel have taken inspiration in ancient goddesses with loose dresses, light fabrics and pastel colors, a comfortable and very stylish way to enjoy vacations. But if you can’t let go your corporate side a plaid print will be you ally during your resting time.

While walking through the colorful old town in Cartagena, Colombia, sightseeing in Cape Town, South Africa or having a stroll in Capri, Italy a wild flower print will always make a good match with the romantic scenarios you can find in these cities, the colorful buildings and the beauty of the flowers will give you inspiration for your outfits.

Prints usually represent diversity and movement that’s why a vibrant cowboy print with a classic dress can be perfect in case you’re thinking of going to Rio de Janeiro, Brazil or Melbourne, Australia. And never forget the stripes for a nautical look if you prefer going to the Canary Islands.

All the photos taken from www.vogue.com

OUR NEWEST COUTURE PRESS INFLUENCER

We are excited to announce our newest international Couture Press Influencer @ellah_ug Welcome to our influencer team! #influencers #influencer #couturepressinfluencer #couturepress #fashion #style #international #Uganda #Africa #creativeindustrygroup

Ultra Violet: the color of the future

By Carolina Benjumea Rúa

The pantone color of 2018 has been announced, and we coudn’t help but thinking the challenges that as a society we have ahead. This color, not only shows a pretty shade that people will be wearing next year, it also symbolizes the reality we are living in our world, and the changes we have to make in order to improve.

The Ultra Violet was chosen as the color of next year directly inspired by legends like Prince, David Bowie, and Jimi Hendrix which represents the counterculture, unconventionality, and artistic brilliance. This color shows, not only creativity, imagination and inventiveness, but also an urge of a very needed change in the world. Non- comformity as a way to change our present, and experimentation as a way to create a new future.

Leatrice Eiseman, Executive Director of Pantone Color Institute said: “We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potenttial to a higher level. From exploring new techonologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come”

Pantone made a correct reading of the world sorrounding us right now, the economy, the politics and the society. People with the need to explore their identity and individuality, countries supressing thoughts and behaviors, wars and consumism have made Ultra Violet the color we were all needing, as said by Laurie Pressman, Vice President of the Pantone Color Institute:”truly a reflection of what’s needed in our world today.”

This color is challenging each one of us to become our better selfs, to get to a higher level of thinking and start making changes. It gives us a scape from the overwhelming day to day life, the spirutality of the Ultra violet, plus it’s mindfullnes are our ways to hide the messy world we have created, and the use of this color in meditation spaces allows us a better connection with the universe.

Originality, ingenuity, and visionary thinking are the doors to the future, and that’s what designers are challenged to communicate with their new collections. The mistery of the future and the responsability that’s in our hands to create a new reality all over again, new discoveries and new ways of thinking are the outcome of the Ultra Violet shade.

 

The big comeback of Gianni Versace

By Carolina Benjumea Rúa

There are many designers who have changed our perception on fashion and the way this industry Works. However, Gianni Versace really made us look to the future with his designs, perception on models and the way he made fashion relevant for the media. After 20 years of his death, this industry and new generations of supermodels still feel the echo of his name. 20 years later was his time to shine once again on the spring/summer collection that Donatella Versace presented last september 22nd in Milano.

While some editors, fashion journalists, models, designers and people all over the world were looking forward to see the Versace’s show, Donatella was preparing a very special throwback that would make us sigh, thrill and dream in the amazing 90's. This time, for the spring /summer collection, the creative director of the house decided to pay tribute to her brother, Gianni, who died tragically in 1997.

On the runway not only appeared the supermodels of the moment, Kendall Jenner, Gigi Hadid, Bella Hadid and Kaia Gerber. Also the original supermodels of the 90s met for the first time once again to remember the man who believed the most in the power of supermodels. With their golden dresses they made us remember why they are the original super!

Versace was one of the first designers to recognize celebrities and media as the best publicity, and supermodels as allies for their brands. He knew how important it was to be in front of the cameras, but more importantly to photograph celebrities with his designs. Anna Wintour said once ''He was the first to realize the value of the celebrity in the front row, and the value of the supermodel, and put fashion on an international media platform”.

This collection shows the styles that made Gianni one of the most renowned and influential designers in the world, but also relieves the characteristic style of the 90's, the glamour and eccentric style that represents this decade and the house. Wild prints, bright colors, square-shouldered jackets, leggings, catsuits, corsets, trenches, mini sheaths, and maxi skirts, high-waisted jeans, logo tees, fanny packs, jeweled stiletto boots; the legacy that Gianni left.

Vintage clothing: a new way to look at the past

 By Carolina Benjumea Rúa

Whoever said old times were better was right, there is a nostalgic feeling in the world and when life becomes hard there is a tendency to go back to the times where everything seemed simpler and to the times when we felt happier; to the swing style and Flappers behavior. To the times of corsés, hats and big dresses. Right now is the moment of vintage clothing and new thinking. Thanks to fashion we can transport ourselves to the time we want, without the necessity of being in Halloween.

When you hear about vintage clothing you may think about your grandma’s old couch or your mom’s old graduation dress, it’s kind of truth, but vintage objects are becoming more than just “old objects”, these pieces carry a whole baggage of stories and art combined, is a way of not letting traditions die. In the article “How used clothing became vintage fashion” published in www.atlasobscura.com, they declare: “like fine wine, vintage clothing was coming to be regarded as something of high quality that became more valuable with age”, and we totally agree; the quality, the tailoring and the design of each garment makes them sophisticated pieces that we all want to wear.

For this season we will be relieving the elegance of vintage coats, we are going back to the classic sophistication. Warm and cozy coats that seem to have been taken directly from the Russian aristocracy were seen in the collections of Vetements, Céline, Loewe, Marc Jacobs, Dries Van Noten, Miu Miu and more. Those pieces that weren’t so easy to forget or throw away are realieving and are becoming a must-have in fashionista’s wardrobes, not only for inspiration, but also as every day outfits. They are also gaining a space in stores proving that there is a sense of sentimantality in today’s world and a longing of not forgetting who we were before, but also proving that fashion has the power to let us go back to the past or move to the future in any moment.

The romanticism, the elegance and the uniqueness of vintage clothing have trapped followers from all over the world, people that prefer going for the dramatism, timeless and ethereal looks. Many stores have left the mass- produced clothes to sell hand-made pieces with years and years of history; Anoushka in Paris, Star Struck Vintage Clothing in New York and Decades in Los Angeles are just a few of these stores that provide the costumer with the most exclusive Chanel, Prada, YSL, Balenciaga and many more designes of each decade. Also websites like What Goes Around Comes Around, Peekaboo Vintage and Housing Works Action have as main target the vintage apparels.

This vintage trend has gone further than just clothing, it has also reached accesories, house decoration and even cars, this is a huge change for an industry that is obssesed with the new and the future, but the appealing aspect in this trend is that it lets you wear more than just a piece of fabric, it lets you wear memories and history, it lets you stand out in the crowd and relieve those years that seem to never come back.

Photos taken from www.vogue.com

 

The future is now

By Carolina Benjumea Rúa

It seems like fashion has always been obsessed with the future, but for Autumn designers took it very literal and the futuristic trend got here with outfits that seem straight out of a NASA mission. The interest in this topic has created a new trend, designers used their imagination to create glamorous collections with their own personal perception about space.

As we have already mentioned, everything in fashion has a reason to be, every trend is born thanks to something that is happening in the world. This trend took off thanks to the discovery of seven new planets, which is a great advance in space investigation. But, is                     society prepared for these and more discoveries in space? Well fashion is, and is prepared in the most fashionable way, that's why we will show you the best looks for this season so you can adopt them in your everyday life.

Designers like Julius, Lacoste, Balenciaga, Paco Rabanne, Christopher Kane, Loewe, Chanel, Saint Laurent, Calvin Klein, Comme des Garçons, JW Anderson and Gucci, took us to space with their Fall / Winter collections. But the best example is Karl Lagerfeld who surprised us with a spacecraft about to take off in the middle of the Grand Palais in Paris -So Chanel.

Metallic colors and simple silhouettes are representative of the Sci- fi style. This year we stick with the metal and leave the simple behind. Oversized coats and very elaborate garments, such as dresses, jackets and moon boots, colors like red, blue, pink, khaki, gold, silver and fabrics like fluid silver lamé, iridescent foil and chainmail will be the stars of the season. Clothing that makes us think that the future is now and there’s no need to look any further.

This trend is the best option to give a twist to the classic garments we always wear; let's forget the conventional outfits for this season, because now the Tweed jackets will take us to the space, the boots take us to walk on the moon and the coats give us a cosmonaut feeling that, let's face it, it wouldn’t look bad on us.

The first time we saw this trend was in the 90’s, right before the change of millenium. People were intrigued about the new things that could come with the XXI century and the new discoveries in the space. So far, technology has changed the way we communicate with other people, the way we study, the way we entertain and, apparently, the way we dress.

All photos taken from www.vogue.com

The Ageless Trend

The ageless trend

By Carolina Benjumea Rúa


photos taken from @stylecrone

Age has always been a topic of discussion in fashion. For a long time it’s been said that fashion is only for young people, which has left behind this industry a very large group of people who equally want to look good and modern, and at the same time feel proud of their age, women who doesn´t want to look younger, they just want to be comfortable in their own skin, women who don’t feel as "old" as fashion says and feel more active than ever.

photos taken from @accidentalicon

A new trend has been born in front of our eyes, this is the moment of age-less; yes, that’s right. We have already gone through gender equality, we have also managed the sexual freedom, now it's time to say goodbye to age barriers, life doesn’t die when you turn 50, and definitely does not die when you turn 30 either, it's just the start, just ask our fabulous friends from Sex and City, these women are rocking their age.

photos taken from @bagandaberet

This trend is becoming so strong that now we are seeing fashion bloggers over 50 with an enviable style and followed, not only by women of the same age, but by all types of women. Lyn Slater (@accidentalicon) decided to create a blog that proved that older women could have an amazing style, "I was not seeing anyone who looked like me in the media, and wanted to celebrate the fact that old people are cool too and you do not disappear from the radar once you're over 40". This is the same story of Bag and a Beret (@bagandaberet), Not Dead Yet Style (@notdeadyetstyle), Style Crone (@stylecrone), Un Femme D’un Certain Age (@susan_unfemme), and many more.

photos taken from @notdeadyetstyle

Now brands like Calvin Klein, Mango and Botega Venetta are starting to use models over 50 in their most recent campaigns. Women like Lauren Hutton, Gillean McLeod, Amber Valletta, Chancellor Cecilia, Jan de Villeneuve, Benedetta Barzini and Marie-Sophie Wilson have walked the shows of Dries van Noten, Dolce and Gabanna and Simone rocha, demonstrating that this trend is more than just creating new styles and brands that fill these women’s needs; it is about the attitude women get at this age, looking modern, healthy and sophisticated.

photos taken from @susan_unefemme

It used to be very difficult for people over 40 to find garments that fit their needs, today, these people opened their own space and are beginning to be taken into account in fashion, without fear of telling their age or showing their grey hair and wrinkles, those are the new ageless women. Just think of Carolina Herrera, Anna Wintour and Dian Von Furstenberg, women with style and an enviable elegance. Women who, instead of being in their houses in a rocking chair, are on the runways.

This is a trend to see life from another perspective: the 40’s are the new 30’s, the 50’s are the new 40’s and the 60’s... well the 60’s are the new 20’s, a perfect time to reinvent yourself, to be whatever you want to be, a time to look beautiful and powerful, to be happy. A time when gray hair doesn’t matter, because they only give you more style.

We Collaborated with StyleCon… Check out whats to come!

 

FOR IMMEDIATE RELEASE

 

STYLECON BRINGS THE BEAUTY OF EMPOWERMENT TO THE OC THIS FALL

The brand’s third annual event at The Hangar at the OC Fair & Event Center November 4th, 2017 (ORANGE COUNTY, CA) –

StyleCon, a convention that brings together a community of fashion and beauty lovers to celebrate women’s empowerment and entrepreneurship and build connections with like-minded individuals as well as offering the latest beauty products, services and fashion trends, is coming to Orange County, CA for a day-long ‘Beauty of Empowerment’ event on Sat. November 4th from 9am - 5 pm at The Hangar at the OC Fair & Event Center. This is StyleCon’s third annual Orange County, CA event from when the brand was first introduced in 2014 and is sponsored by H2Rose.

“We’re thrilled to be back in Orange County,” said Irene Martino, co-founder of StyleCon. “California represents such a unique and exclusive style and we’re so excited to present StyleCon’s network of resources for beauty, style and fashion connoisseurs.”

In addition to experiencing the latest beauty trends and emerging brands, the ‘Beauty of Empowerment’ themed event will provide guests with expert panels on the StyleStage about relationships, fashion, beauty and entrepreneurship in today’s digital landscape. Hundreds of content creators attend StyleCon - Instagram and YouTube personalities, bloggers, industry professionals, and celebrities, including StyleStage Host Melanie Bromley of E! News, and speakers Swati Dlamini Mandela, granddaughter of Nelson and Winnie Mandela, global activits and fashion designer, and India Hicks, lifestyle entrepreneur and founder of India Hicks, Inc., model, author and style influencer, with inspirations from their multidimensional lives.

StyleHaul, the leading multi-channel fashion and beauty network with over 100 million followers, including 6,500 creators, will be on-site with all-access StyleLounge for attendees to meet their favorite social influencers.

“StyleCon offers guests a range of experiences designed to entertain, interact and engage with industry leaders as well as emerging and trending brands, all while empowering women” said Robyn Grant, co-founder of StyleCon. StyleCon will be at The Hangar at the OC Fair & Event Center, 88 Fair Drive, Costa Mesa, CA 92626. Tickets start at $39 and include a StyleTote valued at over $100 with goodies from Physician’s Formula, Sebamed, Batiste Hair, and lots others. VIP tickets are $79 and $149 and include more deluxe giveaways. For more information visit stylecon.com or email info@stylecon.com.

About StyleCon

StyleCon brings together a community of fashion and beauty lovers for a day-long event to celebrate women’s empowerment and entrepreneurship, foster networks and build connections, as well as offer the latest beauty products and fashion trends.

StyleCon Dallas

StyleCon will also be in Dallas, TX on Saturday, September 23, at Fashion Industry Gallery with StyleStage Hosts Tiffany Hendra, Bravo TV reality star, and Jeanine Amapola, YouTube sensation with 1.5 million worldwide followers, and include a special celebrity appearance by Catherine Lowe, of ABC’s The Bachelor.

#####

From The Streets To The Runways

From the streets to the runways

By Carolina Benjumea Rúa

It is strange to think that hip hop and fashion can get along, but these two have been an example of great collaborations and inspiration; Hip Hop mentions fashion in some of its lyrics and fashion is inspired by its movement and aesthetic. That's right, this movement that began on the streets of the Bronx now finds place on the world's main catwalks and in the biggest fashion houses.

One of the biggest trends for this fall comes from the hand of the rappers and the streets, a trend that has been validated by models like Gigi, Kendall and Hailey Baldwin, and is not only inspired by the silhouettes and the clothes they wear, but also by the rebellion transmitted by those who have been part of this movement over the years.

Bomber jackets have been one of the favorite garments for these seasons, for next season we will see them again and stronger than before. At the same time, garments such as crop tops, mini skirts, tight dresses, straight pants, hoods, oversized garments, denim and metallic colors will be part of this trend inspired by Hip Hop culture.

You might be wondering what attitude needs to be adopted with these clothes, well it is recommended an irreverent attitude, no rules allowed in both men and women. I'm sure you've heard about... Rihanna? Well, to rock this trend get inspired in the Rihanna attitude, create your own rules.

Hip hop began with the frustration of young people living in the Bronx, they used their music as a protest against the poor life quality they had. This movement was first spread in New York, then to young people in the United States, and soon the whole world would be drifting into this movement, becoming a fundamental part of pop culture. From there, fashion began to take note of what was seen on the streets, from 1990 some designers included this aesthetic in their collections; Karl Lagerfeld did it in 1991 with piles of gold jewelry on his models.

Phat Farm, the first Hip Hop brand was born, taking the Hip Hop lifestyle to an other level. In an interview with the New York times, the rapper Nasir Jones, also known as Nas said: ““What was important to me in the ’90s was representing that guy from the inner city, but once I brought that message from the block to the world, there became another side to it — a fancier, flyer side.”