More is more

By Carolina Benjumea Rúa

Fashion has been in charge of giving us some rules to improve our style and way of dressing. If we use stripes, we can not use flowers, if we use a strong color, we can not use another strong color, less is more. Well, is time to forget all these rules and become rebels, that’s right, style rebels, break all the rules said before, because now the trend is more and more.

While summer ends our efforts are focused on finding the best Fall style. This year the perfect style is to add more and more. More color, more print and more layers, opposite garments that didn’t get along before are becoming best friends now, creating dinamic and fun looks. On Autumn / Winter 2017-2018 runway shows, designers made us forget about all the rules and gave us the opportunity to explore this season.

Geometric prints, denim, stripes, camouflage, big accessories and leopard print, all of that can go together if you want to. This aesthetic characteristic of the 80's creates a great contrast between classic and minimalistic garments versus overloaded style in other garments, and it has been adopted this year by designers like Versace, Gucci, Emilio Pucci and many more, making it clear that fashion doesn’t get along well with rules and is always a good time to break them.

We are approaching a time when individuality is the most important accessory when it comes to dressing. So many changes in the world have led people to want to distinguish themselves and show their own personality, and fashion has helped us create that individuality. Today, not only designers use their creativity to create collections, people are also using their creativity to create innovative attires and get attention with their street style.

The need to be different and not looking like anyone else has helped people find different choices and create new styles. Independence, creativiy and innovation, that’s the hottest trend right now.

Japanism For This Summer

By Carolina Benjumea Rúa

It’s summer and we know that the high temperatures have managed to take away your stylish look. But there are still many styles that you can try to be cool in the summer and at the same time look good. This season we have the kimono, a garment originally from Japan, but has been adopted by people all over the world.

When we say contemporary Kimono, we are referring to this garment inspired by the roots of Japan, adapted to different cultures of the world to supply their needs for fine fabrics and beautiful prints. A piece that has been given a modern, fresh and multicultural touch, without losing his characteristic style.

This garment represents the beauty and the elegance of women, and that’s why women of all type of cultures adopted this piece to achieve a versatile look, ideal for the summer because of their silhouettes and fabrics. With a Kimono a simple look can draw the attention you needed, its textures and colors have made it, not only perfect for the summer, but also for an easy and stylish look at the same time.

For a bohemian look you just have to wear it oversized with shorts or a dress. If your thing is elegance, with some pants and heels you will make your look stand out and achieve a casual business style with only few items. For a street style jeans and flats are the best option, and for the beach it can be the perfect complement for your swimwear and your Panama hat.

The Kimono is a traditional Japanese garment, which was inspired by the Chinese costumes. At first it was used by the Samurai, but was soon adopted by the upper classes who were looking to have the most striking kimono to show their fortune. This sumptuous silk dress was worn until the early postwar period.

Japan's contributions to the western fashion industry are undeniable, and beyond fashion, Japan has inspired with its architecture, art, literature, technology and much more, creating something called Japanism, an artistic movement inspired by the asian country. From Armani, to Proenza Schouler, Prada, Zuhair Murad and more designers have fallen in love with the style of this country and the elegance of its dress, and guided by asian designers like Rei Kawakubo and Yohji Yamamoto, are looking for a deconstructed style that gives an Avant-garde and androgynous silhouette to today's women.


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Flats, the new… heels?

By Carolina Benjumea Rúa

 High heels empower women in a way? Well, this quote used to be true before, when this accessory was essential in women's closet and made them feel more elegant, powerful and seductive for hundreds of years, however the person who said this was not thinking about the women of 2017; Elegant in their attitude, powerful by choice and seductive by nature.

The rules imposed on women have been thrown in the trash, because now they have changed the heels for flats. These garment, besides from being a very versatile and useful garment for every activity, is also a garment that allows mobility and day-to-day comfort, maybe women have changed to this garment for all the possibilities that gives them to live their new busy lifestyle.

It is not a secret that heels, although mostly beautiful, are not the most comfortable garment in the market. Many doctors and specialists have spoken about the problems that cause the excessive use of these shoes, so changing to flats, more than a luxury is a necessity that many women have been asking for a long time. Women needed a garment as dynamic as the life they have now, a garment that would be their partner in their quest for identity and independence.

Now women are looking for clothes that allows them to be active and in action all the time, and that sentence that once defined the style of many women: "one must suffer to look beautiful", has been forgotten, now what’s really “in” is comfort. Style icons like Olivia Palermo, Victoria Beckam and celebrities like Emily Blunt, Karlie Kloss and Gigi have proven that flats can be worn for a perfect street style or for a very stylish look in red carpets, it simply depends on the attitude of the person.

Every time more designers join the trend of wanting to see women comfortable, more and more designers included flats as their main garment in their collections last season. We saw it in the collections of Rebecca Minkoff, Carolina Herrera, Proenza Schouler and more, where comfortable and stylish shoes along with beautiful gowns caught the attention of the public.

Red carpets are also seeing this change of mind, and in events like Cannes, where women are banned from wearing flats, many of the celebrities who walk the red carpet have decided to be against the rules and this year we saw it with Julia Roberts. When she had a problem with her stilettos, she decided to wear... nothing, that's right, the actress walked the red carpet barefoot! Looking as flawless as the rest of the guests. And actress Emily Blunt has expressed many times her dissaprobal to this rule, saying: "Everyone should wear flats, to be honest. We should not wear high heels, that's very disappointing, just when you think there are these new waves of equality."

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Frida Kahlo, individuality and female power

By Carolina Benjumea Rúa

On July 6 1907, 110 years ago, México saw the birth of one of the most influential women in the world of art, Frida Kahlo, and on July 13 1957, the death of the mexican artista. Today we commemorate and remember the woman who not only has touched Mexico and art, but has also left a great influence on pop culture, women and fashion all over the world.

The influence of this woman lies in her revolutionary look, always against the conventional and the established, she wasn’t interested in the norm and the rules of the well dressed. It can’t be said that Frida was the idealized beauty of her time and this is what makes her more attractive for the society we live today; Her individuality and personality helped her to create a unique image, and she was fearless of showing herself as she was. This security and strength in projecting herself in her self-portraits and in real life make her an icon for all women today.

Her love for Mexico and for the indigenous communities that lived there created her iconic style, she wasn’t afraid to show hers roots, experiment with color and mix patterns. Her bushy eyebrows, her big black hair, flower headdresses, red lips and her garments which included brocade corsets, hand embroidered skirts and pleated silks, have been the inspiration for different designers fascinated by the diversity and the richness of her appearance. Jean Paul Gaultier, Lena Hoschek, Valentino, Missoni, Givenchy, and many others have been carried away by the charm of this woman with rebelious spirit and have included a little of Frida’s fashion to their collections.

As a painter she stood out for her self-portraits, in which she showed an idealized version of herself, a way of communicating what she wanted to be, beyond the disability that put her in bed for several months. As a woman she felt that, more than beauty, she must show strength, individuality and ambition. As a feminist she rejected the ideal of beauty that society was interposing her, and as an icon, she has made her legacy remain over the years and has transcended the barriers of the countries, bringing her style to all corners of the world.

Her lessons about female power, love, society and individuality have left an echo in the world, a legacy for girls and women that support their beliefs in her life. And she has earned the right to have her name being said along with the most influential women of the XX century: Coco Chanel, Marilyn Monroe or Jackie Kennedy.

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