More is more

By Carolina Benjumea Rúa

Fashion has been in charge of giving us some rules to improve our style and way of dressing. If we use stripes, we can not use flowers, if we use a strong color, we can not use another strong color, less is more. Well, is time to forget all these rules and become rebels, that’s right, style rebels, break all the rules said before, because now the trend is more and more.

While summer ends our efforts are focused on finding the best Fall style. This year the perfect style is to add more and more. More color, more print and more layers, opposite garments that didn’t get along before are becoming best friends now, creating dinamic and fun looks. On Autumn / Winter 2017-2018 runway shows, designers made us forget about all the rules and gave us the opportunity to explore this season.

Geometric prints, denim, stripes, camouflage, big accessories and leopard print, all of that can go together if you want to. This aesthetic characteristic of the 80's creates a great contrast between classic and minimalistic garments versus overloaded style in other garments, and it has been adopted this year by designers like Versace, Gucci, Emilio Pucci and many more, making it clear that fashion doesn’t get along well with rules and is always a good time to break them.

We are approaching a time when individuality is the most important accessory when it comes to dressing. So many changes in the world have led people to want to distinguish themselves and show their own personality, and fashion has helped us create that individuality. Today, not only designers use their creativity to create collections, people are also using their creativity to create innovative attires and get attention with their street style.

The need to be different and not looking like anyone else has helped people find different choices and create new styles. Independence, creativiy and innovation, that’s the hottest trend right now.

Flats, the new… heels?

By Carolina Benjumea Rúa

 High heels empower women in a way? Well, this quote used to be true before, when this accessory was essential in women's closet and made them feel more elegant, powerful and seductive for hundreds of years, however the person who said this was not thinking about the women of 2017; Elegant in their attitude, powerful by choice and seductive by nature.

The rules imposed on women have been thrown in the trash, because now they have changed the heels for flats. These garment, besides from being a very versatile and useful garment for every activity, is also a garment that allows mobility and day-to-day comfort, maybe women have changed to this garment for all the possibilities that gives them to live their new busy lifestyle.

It is not a secret that heels, although mostly beautiful, are not the most comfortable garment in the market. Many doctors and specialists have spoken about the problems that cause the excessive use of these shoes, so changing to flats, more than a luxury is a necessity that many women have been asking for a long time. Women needed a garment as dynamic as the life they have now, a garment that would be their partner in their quest for identity and independence.

Now women are looking for clothes that allows them to be active and in action all the time, and that sentence that once defined the style of many women: "one must suffer to look beautiful", has been forgotten, now what’s really “in” is comfort. Style icons like Olivia Palermo, Victoria Beckam and celebrities like Emily Blunt, Karlie Kloss and Gigi have proven that flats can be worn for a perfect street style or for a very stylish look in red carpets, it simply depends on the attitude of the person.

Every time more designers join the trend of wanting to see women comfortable, more and more designers included flats as their main garment in their collections last season. We saw it in the collections of Rebecca Minkoff, Carolina Herrera, Proenza Schouler and more, where comfortable and stylish shoes along with beautiful gowns caught the attention of the public.

Red carpets are also seeing this change of mind, and in events like Cannes, where women are banned from wearing flats, many of the celebrities who walk the red carpet have decided to be against the rules and this year we saw it with Julia Roberts. When she had a problem with her stilettos, she decided to wear... nothing, that's right, the actress walked the red carpet barefoot! Looking as flawless as the rest of the guests. And actress Emily Blunt has expressed many times her dissaprobal to this rule, saying: "Everyone should wear flats, to be honest. We should not wear high heels, that's very disappointing, just when you think there are these new waves of equality."

Photos taken from and

10 year anniversary FWSD was happy to support Vanguard Culture in this year’s Avant-Garde Costume Gala fundraiser for their organization.

Being it is our 10 year anniversary FWSD was happy to support Vanguard Culture in this year's Avant-Garde Costume Gala fundraiser for their organization.
We brought with us 5 talented Designers out of our 21 this year:
FWSD16 Top Designer Territa Torres Designs
Baza Hautecouture
Haus of K2
Carlos Alberto Ramirez

Also on display was incredible makeup under the leads Janette Cruz & Stirling Gill with additional teams from Gila Rut San Diego Salon & Bellus Academy.

Photography by Official FWSD photographer:
656 Photography

Models tagged in their amazing looks.

Note going to lie, we had the most fun taking over our backstage area and having a mini editorial photo shot 😉

Check out more Images on our Facebook Page here.


Did you forget to Check out Fashion Week San Diego is on Instagram..

Hey good looking, yes you.
Do you follow us on instagram? Make sure you watch our instastories to see behind the scenes from today's Designer brand fittings on all our gorgeous FWSD models.
Like this sneak peak of the color inspiration from Mexico designer Saul lizacri ❤️


Houston Swim Week

Model Review 2017
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Open Call…

Lights, Camera, Brooklyn SS2018 designers open call @fashionweekbrooklyn @bkstylefoundation @no3mag @fashionbloc @risesporteyewear #designers #collection #springsummer#readytowear #couture #wearabletech #sustainablity #ecofriendly#emerging #brooklyn #runway #event #ecosystem #fashionweek #lights #camera

Chicago Fashion Week is looking for….

We are looking for local, national and global fashion designers to register of Chicago’s Fashion Week shows which is scheduled for October 2017. If you're a designer looking to participate click here to submit your information!! >>

Chicago Fashion Week is Supporting…

Chicago’s Fashion Week is supporting American Cancer Society of Illinois this season for all the amazing work they do. If you’re interested in joining the cause scan the QR to register!

No labels- No Boundaries

No labels- no boundaries

By Carolina Benjumea Rúa

When it comes to fashion nowadays, there are many ways of showing yourself the way you are and communicating anything you want to the world with your clothes. However it wasn’t always like this, in the past there were certaing rules you couldn’t break and things that weren’t acceptable to wear for some. People were labeled into different categories they couldn’t get rid of, and as a result, they became self-conscious and afraid of finding their individuality.

Difference was not very admitted before and everyone had to accept their assigned identity even if they didn’t quite belong there, for society things were either black or white, it was after when they started seeing a whole palette of colors and posibilities ahead of them. Women had to dress delicately, men had to show dominance, and gender indentity was never an explore topic. Everyone had their destiny decided as soon as they were born.

The history of fashion changed the moment Yves Saint Laurent showed a smoking for women in the season of Fall/Winter 1966. Rebels started breaking rules in fashion, women started dressing “innapropriately” and were forbidden to enter some public places. The androgynous look changed the way people saw society and the way people saw themselves in the world, and this trend is stronger than ever today. For a society that wants to stop being labeled, there can’t be more gender boundaries created and there is a need to be able decide who you want to be.

Now we are seeing people like Jaden Smith wearing skirts, Rita Ora wearing men’s clothing, Laverne Cox as a very successfull trasgender actrees, and as seen recently Gauthier Destenay, husband of the first minister of Luxembourg, in a photo with the first ladies; changing the ways we see relationships, and the roles that man and women have taken in society.

As an all time emblem of unisex we have the pants, that were forbidden for women because they would be consider as “transvesties”, and now is a versatile piece that can be worn in many different ways, also we have recently seen flower prints for man shirts, skirts during men’s fashion week and tuxedos as the perfect outfit for women. So there’s no need to go for the safe and the same, when you have all kinds of options out there.

Garments for this unisex trend have appeared in runways for a really long time, allowding people to express their true identity. Wardrobes now aren’t about genders, they’re about self expression and a way to recognize your personality in the clothes you are wearing. It might take a while for people to fully embrace this trend and for us to start seeing it on the streets. But what is truth is that soon we will start seeing less people afraid of labels and more secure about their identity.

All the photos taken from