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The Ageless Trend

The ageless trend

By Carolina Benjumea RĂșa

photos taken from @stylecrone

Age has always been a topic of discussion in fashion. For a long time it’s been said that fashion is only for young people, which has left behind this industry a very large group of people who equally want to look good and modern, and at the same time feel proud of their age, women who doesn®t want to look younger, they just want to be comfortable in their own skin, women who don’t feel as "old" as fashion says and feel more active than ever.

photos taken from @accidentalicon

A new trend has been born in front of our eyes, this is the moment of age-less; yes, that’s right. We have already gone through gender equality, we have also managed the sexual freedom, now it's time to say goodbye to age barriers, life doesn’t die when you turn 50, and definitely does not die when you turn 30 either, it's just the start, just ask our fabulous friends from Sex and City, these women are rocking their age.

photos taken from @bagandaberet

This trend is becoming so strong that now we are seeing fashion bloggers over 50 with an enviable style and followed, not only by women of the same age, but by all types of women. Lyn Slater (@accidentalicon) decided to create a blog that proved that older women could have an amazing style, "I was not seeing anyone who looked like me in the media, and wanted to celebrate the fact that old people are cool too and you do not disappear from the radar once you're over 40". This is the same story of Bag and a Beret (@bagandaberet), Not Dead Yet Style (@notdeadyetstyle), Style Crone (@stylecrone), Un Femme D’un Certain Age (@susan_unfemme), and many more.

photos taken from @notdeadyetstyle

Now brands like Calvin Klein, Mango and Botega Venetta are starting to use models over 50 in their most recent campaigns. Women like Lauren Hutton, Gillean McLeod, Amber Valletta, Chancellor Cecilia, Jan de Villeneuve, Benedetta Barzini and Marie-Sophie Wilson have walked the shows of Dries van Noten, Dolce and Gabanna and Simone rocha, demonstrating that this trend is more than just creating new styles and brands that fill these women’s needs; it is about the attitude women get at this age, looking modern, healthy and sophisticated.

photos taken from @susan_unefemme

It used to be very difficult for people over 40 to find garments that fit their needs, today, these people opened their own space and are beginning to be taken into account in fashion, without fear of telling their age or showing their grey hair and wrinkles, those are the new ageless women. Just think of Carolina Herrera, Anna Wintour and Dian Von Furstenberg, women with style and an enviable elegance. Women who, instead of being in their houses in a rocking chair, are on the runways.

This is a trend to see life from another perspective: the 40’s are the new 30’s, the 50’s are the new 40’s and the 60’s... well the 60’s are the new 20’s, a perfect time to reinvent yourself, to be whatever you want to be, a time to look beautiful and powerful, to be happy. A time when gray hair doesn’t matter, because they only give you more style.

Are you ready for Fashion Week SD?

p a s s e s ◙ o n ◙ s a l e ◙ n o w !

Get yours here-->

Photo by 656 Photography
Featured Designers:
Baza Hautecouture &VaughnBerry

Happy #FRIYAY!

Happy #FRIYAY! Just 5 #Friday's from now, we hope you will be joining #FWSD back at theBroadway Pier, San Diego for the first night of our#FWSD17 Designer Runway Shows and our 10 year anniversary!

Do you have your ticket to the #runway yet? --> — at Broadway Pier, San Diego.

School’s back in session! FAB Authority

School's back in session! That's right, 2 weeks from today, join FAB Authority for their FINAL FREE FAB WORKSHOP of the year featuring Melin Brand Founder Brian McDonell.

Sept 14th, 6pm at FIDM San Diego.

Full details on why you should be #FAB and go #backtoschool in their most recent campaign:

We Collaborated with StyleCon… Check out whats to come!





The brand’s third annual event at The Hangar at the OC Fair & Event Center November 4th, 2017 (ORANGE COUNTY, CA) –

StyleCon, a convention that brings together a community of fashion and beauty lovers to celebrate women’s empowerment and entrepreneurship and build connections with like-minded individuals as well as offering the latest beauty products, services and fashion trends, is coming to Orange County, CA for a day-long ‘Beauty of Empowerment’ event on Sat. November 4th from 9am - 5 pm at The Hangar at the OC Fair & Event Center. This is StyleCon’s third annual Orange County, CA event from when the brand was first introduced in 2014 and is sponsored by H2Rose.

“We’re thrilled to be back in Orange County,” said Irene Martino, co-founder of StyleCon. “California represents such a unique and exclusive style and we’re so excited to present StyleCon’s network of resources for beauty, style and fashion connoisseurs.”

In addition to experiencing the latest beauty trends and emerging brands, the ‘Beauty of Empowerment’ themed event will provide guests with expert panels on the StyleStage about relationships, fashion, beauty and entrepreneurship in today’s digital landscape. Hundreds of content creators attend StyleCon - Instagram and YouTube personalities, bloggers, industry professionals, and celebrities, including StyleStage Host Melanie Bromley of E! News, and speakers Swati Dlamini Mandela, granddaughter of Nelson and Winnie Mandela, global activits and fashion designer, and India Hicks, lifestyle entrepreneur and founder of India Hicks, Inc., model, author and style influencer, with inspirations from their multidimensional lives.

StyleHaul, the leading multi-channel fashion and beauty network with over 100 million followers, including 6,500 creators, will be on-site with all-access StyleLounge for attendees to meet their favorite social influencers.

“StyleCon offers guests a range of experiences designed to entertain, interact and engage with industry leaders as well as emerging and trending brands, all while empowering women” said Robyn Grant, co-founder of StyleCon. StyleCon will be at The Hangar at the OC Fair & Event Center, 88 Fair Drive, Costa Mesa, CA 92626. Tickets start at $39 and include a StyleTote valued at over $100 with goodies from Physician’s Formula, Sebamed, Batiste Hair, and lots others. VIP tickets are $79 and $149 and include more deluxe giveaways. For more information visit or email

About StyleCon

StyleCon brings together a community of fashion and beauty lovers for a day-long event to celebrate women’s empowerment and entrepreneurship, foster networks and build connections, as well as offer the latest beauty products and fashion trends.

StyleCon Dallas

StyleCon will also be in Dallas, TX on Saturday, September 23, at Fashion Industry Gallery with StyleStage Hosts Tiffany Hendra, Bravo TV reality star, and Jeanine Amapola, YouTube sensation with 1.5 million worldwide followers, and include a special celebrity appearance by Catherine Lowe, of ABC’s The Bachelor.




By: Rachel Dishman

Don't know how to explain to you guys how excited I am to work on this project with FASHION WEEK SAN DIEGO for their 10 year anniversary!

I was able to go to FIDM to meet all the designers of 2017 and interview them & pick their brains on finding inspiration, their favorite item in their collection for the runway, must-have item, and the hardest part about being a designer!

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From The Streets To The Runways

From the streets to the runways

By Carolina Benjumea RĂșa

It is strange to think that hip hop and fashion can get along, but these two have been an example of great collaborations and inspiration; Hip Hop mentions fashion in some of its lyrics and fashion is inspired by its movement and aesthetic. That's right, this movement that began on the streets of the Bronx now finds place on the world's main catwalks and in the biggest fashion houses.

One of the biggest trends for this fall comes from the hand of the rappers and the streets, a trend that has been validated by models like Gigi, Kendall and Hailey Baldwin, and is not only inspired by the silhouettes and the clothes they wear, but also by the rebellion transmitted by those who have been part of this movement over the years.

Bomber jackets have been one of the favorite garments for these seasons, for next season we will see them again and stronger than before. At the same time, garments such as crop tops, mini skirts, tight dresses, straight pants, hoods, oversized garments, denim and metallic colors will be part of this trend inspired by Hip Hop culture.

You might be wondering what attitude needs to be adopted with these clothes, well it is recommended an irreverent attitude, no rules allowed in both men and women. I'm sure you've heard about... Rihanna? Well, to rock this trend get inspired in the Rihanna attitude, create your own rules.

Hip hop began with the frustration of young people living in the Bronx, they used their music as a protest against the poor life quality they had. This movement was first spread in New York, then to young people in the United States, and soon the whole world would be drifting into this movement, becoming a fundamental part of pop culture. From there, fashion began to take note of what was seen on the streets, from 1990 some designers included this aesthetic in their collections; Karl Lagerfeld did it in 1991 with piles of gold jewelry on his models.

Phat Farm, the first Hip Hop brand was born, taking the Hip Hop lifestyle to an other level. In an interview with the New York times, the rapper Nasir Jones, also known as Nas said: ““What was important to me in the ’90s was representing that guy from the inner city, but once I brought that message from the block to the world, there became another side to it — a fancier, flyer side.”