By Carolina Benjumea Rúa
Global warming has caught the attention of hundreds of people around the world and is now one of the biggest concerns of the XXI century. It stopped being an important issue just for activists and is bringing together all kinds of people that are looking for a change and trying to get an fast solution. A solution that can not only be given from the companies or recycling in our houses, but from all the industries and all the areas of our life.
The fashion industry has joined this initiative to stop global warming and with new technologies, processes and textiles seeks to contribute to the environment. For many years fashion has been stigmatized and criticized for its harsh processes, which not only affected the environment, but in many cases was against the life of animals, and now this industry is finally changing it’s policies and making a good impact in the world.
This new way of making clothes is called sustainable fashion. Clothing that don’t cause damage in the environment, and on the contrary takes care of it because of their eco-friendly practices. According to the website www.greenstrategy.se, sustainable fashion refers to "clothing, shoes and accessories that are manufactured, marketed and used in the most sustainable manner possible, taking into account both environmental and socio-economic aspects". This is done using recyclable materials, using renewable energy and not wasting the natural resources involved in this process.
Recycled textiles went from being an ordinary and economic option to being the main requirement, not only for those who call themselves vegans, but also for all consumers of fashion. It was a matter of time to understand that recycling is not a waste of time and became the most “in” activity lately.
From organic and recycled fabrics, to renewable materials like Wood are being used by some eco-friendly brands showing that green is not ugly or cheap like many people think. This practice is growing and is attracting much more consumers worried about the future of the earth. Forget the activists and fashion victims, this trend is for everyone.
Brands like Stella Mcartney, H & M, Puma, Adidas and many more have turned to the green trend and are creating art with recycled materials that will end up in the hands of a new wave that chose to save the environment, they are now part of that group that wants to reduce their footprint in the world and are helping take care of it, proving that style, consumism and green can go hand to hand, and each time are more the brands who wants to join the movement.
Photos taken from http://www.thefashionspot.com