By Carolina Benjumea Rúa
The pantone color of 2018 has been announced, and we coudn’t help but thinking the challenges that as a society we have ahead. This color, not only shows a pretty shade that people will be wearing next year, it also symbolizes the reality we are living in our world, and the changes we have to make in order to improve.
The Ultra Violet was chosen as the color of next year directly inspired by legends like Prince, David Bowie, and Jimi Hendrix which represents the counterculture, unconventionality, and artistic brilliance. This color shows, not only creativity, imagination and inventiveness, but also an urge of a very needed change in the world. Non- comformity as a way to change our present, and experimentation as a way to create a new future.
Leatrice Eiseman, Executive Director of Pantone Color Institute said: “We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potenttial to a higher level. From exploring new techonologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come”
Pantone made a correct reading of the world sorrounding us right now, the economy, the politics and the society. People with the need to explore their identity and individuality, countries supressing thoughts and behaviors, wars and consumism have made Ultra Violet the color we were all needing, as said by Laurie Pressman, Vice President of the Pantone Color Institute:”truly a reflection of what’s needed in our world today.”
This color is challenging each one of us to become our better selfs, to get to a higher level of thinking and start making changes. It gives us a scape from the overwhelming day to day life, the spirutality of the Ultra violet, plus it’s mindfullnes are our ways to hide the messy world we have created, and the use of this color in meditation spaces allows us a better connection with the universe.
Originality, ingenuity, and visionary thinking are the doors to the future, and that’s what designers are challenged to communicate with their new collections. The mistery of the future and the responsability that’s in our hands to create a new reality all over again, new discoveries and new ways of thinking are the outcome of the Ultra Violet shade.