Occurring from February twenty second to the twenty fifth, WHITE Milano will have a good time with meticulously curated public activations inside the Tortona Trend District, aiming to solidify and advance varied ideas related to the “Fuori Salone” of the style week.
The distinct DNA that characterizes WHITE will permeate the present’s inner settings, solidifying its place as a global hub for firms and a trend-setting platform. This season, the highlight is on a workforce of younger and proficient creatives who collaborated to craft the marketing campaign pictures. The theme for this season, conceived by Massimiliano Bizzi (Founder and Artwork Director of WHITE), revolves round “Girls… Magical Creatures.” It delves into the intrinsic worth and significance of ladies within the style realm, acknowledging them as indispensable protagonists. Whereas designers play a significant function, the theme emphasizes that it’s girls who in the end make decisions about methods to costume, specific themselves, and improve their individuality. Within the dynamic panorama of the style trade, with evolving concepts and fluid boundaries, the enduring influence of the feminine determine on style can’t be denied.
“I believe it’s clear to everybody that we’re going by means of a second of essential change, and we as a gaggle at this time are extra targeted and dedicated to the strategic evolution of tasks, according to the change itself, reasonably than solely to the achievement of enormous numbers,” explains Massimiliano Bizzi, Founder and Artwork Director of WHITE. “I hope that Milan will seize the chance to go together with this transformation and perceive it, with a view to develop into the plain capital of European style.”
Inside WHITE’s array of initiatives, the Secret Rooms challenge stands out as a powerful success, incomes appreciable recognition within the media. These hidden sanctuaries consist of 5 discrete rooms, the place rising abilities from the brand new technology of worldwide designers showcase their collections, every uniquely crafted to mirror their private model imaginative and prescient. Following meticulous scouting by the business workforce, led by Simona Severini, Common Supervisor of WHITE, choose rising manufacturers with a cohesive aesthetic have been chosen to take part.
Within the upcoming second version, confirmed contributors within the Secret Rooms embrace designer Alberto Ciaschini, famend for his iconic cigarette heel, and Samanta Virginio, celebrated for her pop and hyper-feminine imaginative and prescient. Becoming a member of them is MIAO RAN, whose assortment skillfully blurs the traces between masculine and female, making a fluid imaginative and prescient of clothes. YANGKEHAN, a Chinese language designer, attracts inspiration from conventional Japanese aesthetics, infusing gentle, invigorating colours and breezy shapes into every garment. Lastly, PROTOTYPE: AM, a Berlin-based high-end ready-to-wear model specializing in outerwear, pushes boundaries by experimenting with new silhouettes, overlays, and quantity—an avant-garde reinvention of down jackets and technical clothes, with a contact of sophistication.
The Tortona Trend District would be the hub for a various gathering of worldwide patrons, editors, and trade professionals able to delve into the evaluation of ladies’s ready-to-wear collections devoted to the Fall/Winter 2024-2025 season. What’s extra, the occasion will showcase varied tasks in collaboration with Milan Trend Week, together with the intriguing Secret Rooms and the anticipated second version of WHITE Village.
After the resounding success of the September 2023 version, White Village phases a triumphant comeback. The genesis of this occasion emerges from a collaboration with East Market, Milan’s pioneering classic gathering catering to each people and professionals. East Market serves as a vibrant platform for the trade of sought-after classic clothes, artisanal creations, uncommon vinyl data, and dynamic furnishings equipment. “Our participation to WHITE is a vital event the place B2B and B2C realities collide,” states the founders of East Market, Linda Ovadia and Gianluca Iovine. “On the occasion, we’ll carry our spirit the place style, classic and sustainability meet with our motto, which states that the whole lot outdated is new once more.”
An attractive array of occasions, together with cocktails, tastings, DJ units, and performances, will animate key areas such because the WHITE Backyard @Superstudio, WHITE Bistrot @PHYD, Botanical Membership, MUDEC, and the Visconti Pavilion. Concurrently, on the Visconti Pavilion, aligning with WHITE, the “Trying Again” occasion invitations attendees to discover an exhibition space normal to fulfill WHITE’s exacting requirements. This devoted area showcases a thoughtfully chosen assortment of retro-inspired clothes and niknaks collections, alongside antiques and collectibles.
Be taught extra concerning the February 2024 version of WHITE Milano at whiteshow.com.